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Scoprinetwork S.r.l.

Scoprinetwork S.r.l.

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Patrick Fasolis

77 articles published

How colour perception changes with age

Communication5 days ago20Views 0Likes 0Comments

Colour is one of the most powerful ways we interpret the world, but the way we see it doesn’t remain the same throughout our lives. As we grow older, our eyes and brain undergo gradual changes that subtly reshape the colours we perceive. One of the earliest and most significant changes concerns the eye’s lens.…

Agnotology: the science of fake news

CommunicationNovember 14, 2025427Views 0Likes 0Comments

The word “fake news”, perhaps popularised during the US 2016 presidential election, has become an important reality in today’s media landscape. However, what most people may not know is that fake news is the purview of a brand new science: agnotology. Agnotology is the study of wilful acts to spread confusion and deceit, usually to…

Branding and dogs in the cabin: the strategy behind ITA Airways’ choice

CommunicationSeptember 24, 2025144Views 0Likes 0Comments

From Linate Airport, the first ITA Airways flight took off with two large dogs in the cabin. The news quickly captured the attention of the public and media, becoming an exemplary case of communication and branding. The initiative marks a turning point in Italian air travel: until now, dogs weighing over ten kilos could only…

ScopriNetwork Sydney Sweeney

Understanding the backlash behind Sydney Sweeney’s campaign

CommunicationAugust 22, 2025287Views 0Likes 0Comments

“Sydney Sweeney has great jeans”. This is the slogan American Eagle decided to use for their massive marketing campaign. Poking fun at the Hollywood star’s good looks and the product it's selling, the campaign has come under fire for its supposed racist connotations and oversexualisation of the young actress. Despite the backlash, American Eagle stock…

Communication doesn’t go on holiday… but we do

CommunicationAugust 14, 2025166Views 0Likes 0Comments

Every summer, those who work in marketing and communication face the same challenge: how to go on vacation without putting the brand on pause. The good news is that it’s possible — in fact, it’s desirable. Because even though people take a break, communication never really stops working. So summer communication is still present,…

Goodbye to the summer TV slump? How television is taking back control

CommunicationAugust 8, 2025173Views 0Likes 0Comments

Who said TV goes on vacation? Once upon a time, with the arrival of summer, television schedules would empty out: faded reruns, filler content, and shows meant more to fill airtime than attract viewers. Today, it’s the complete opposite. Television no longer stops, not even under the blazing July sun. In fact, it uses the…

The Sinner Phenomenon: Tennis, Media, and Communication

CommunicationJuly 18, 2025353Views 0Likes 0Comments

In recent years, Italian tennis has undergone a radical transformation, and at the center of this revolution is one name: Jannik Sinner. From a quiet promise to an international superstar, the young South Tyrolean has become much more than an athlete: he is a media phenomenon, a brand, and perhaps unintentionally, even a symbol. A…

Digital illiteracy: when AI thinks for you

UncategorizedJuly 11, 2025195Views 0Likes 0Comments

AI no longer helps you search: it answers for you. A question crosses your mind, you open Google, type a few words, and wait for the world to answer. It’s been like that for years. But now something has changed. Or perhaps it has evolved. Because today we no longer search for answers, we receive…

Web accessibility 2025: what the European Accessibility Act requires

CommunicationJuly 4, 2025531Views 0Likes 0Comments

From 28 June 2025, digital accessibility will no longer be just a good practice: it will become a true legal obligation for a wide range of digital products and services, both public and private. With the entry into force of the European Accessibility Act (EU Directive 2019/882), transposed in Italy with Legislative Decree No. 82/2022,…

Was Homer colourblind? The evolution of colour language

CommunicationJune 27, 2025423Views 0Likes 0Comments

When translating Homer’s Iliad and Odyssey, 19th-century classicists were puzzled by the ancient poet’s unusual colour metaphors, especially his description of the sea as “wine-dark” (oinops pontos). While some believed the association was an indication of how people of the time were all colourblind, some researchers were more interested in what colours different languages and…

Reverse Marketing: the paradox that seduces in communication

CommunicationJune 20, 2025348Views 0Likes 0Comments

Reverse marketing is a strategy that flips traditional advertising logic on its head. Instead of promotional insistence, it delivers a counterintuitive message, sometimes even “anti-product.” One current example is the return of Ichnusa's campaign. Last year, the brand launched what appeared to be a counterproductive message: cans tossed on the ground accompanied by the phrase…

Rainbow Capitalism: how corporations profit off of Pride Month

CommunicationJune 6, 2025542Views 0Likes 0Comments

Rainbow capitalism, otherwise known as Pink capitalism, refers to the practice of marketing products specifically towards the LGBT+ community in order to profit off of Pride Month without actually supporting the cause. June is Pride Month, a time to celebrate the freedom of expressing one’s sexual orientation, after years of discrimination and repression. However, Pride…

Neuromarketing and AI: when emotions drive brand strategy

CommunicationMay 29, 2025292Views 0Likes 0Comments

What happens when messages are no longer just written, but designed to directly target the brain? In today’s world of communication, form alone is no longer enough: the winners are those who can create deep emotional connections, connections that are measurable and adaptable in real time. In this landscape, neuromarketing, empowered by generative artificial intelligence,…

The lesson of the bees: communicate to stay true to yourself

CommunicationMay 23, 2025367Views 0Likes 0Comments

Bees don’t need slogans. They act silently, methodically, never losing sight of their role. They don’t change their behavior to please the flowers but to ensure the survival of the hive. And it is precisely in this deep consistency that a powerful model is hidden, not only for nature but also for the world of…

How Obesity went from being the butt of the joke to a real disease

CommunicationMay 14, 2025262Views 0Likes 0Comments

In Italy, the government has recently recognised obesity as a disease, giving it the same medical and social weight as other chronic health conditions. For many, this decision might not be surprising, obesity can lead to serious issues such as heart disease and physical debilitation. Yet historically, obesity has been perceived not as a medical…

You can’t “stop the presses”: why communication has become businesses greatest ally

CommunicationMarch 21, 2025258Views 0Likes 0Comments

Although some businesses may believe that their products or services speak for themselves, the truth of the matter is that we’re living in the Age of Communication. You can’t stop the media machine, companies that know this thrive and those who resist fall. But how did we get here, and what is the best course…

Body dysmorphia and eating disorders: the role of communication in social media

CommunicationMarch 14, 2025243Views 0Likes 0Comments

In today's digital landscape, social media is not just a tool for connection but a powerful creator of collective imagery. The way people perceive beauty, food, and well-being is heavily influenced by the content they consume daily. However, this narrative is often distorted by marketing strategies, filters, and careful image selection, leading to alarming phenomena…

The dangers of digital communication in 2025

CommunicationFebruary 21, 2025694Views 0Likes 0Comments

As of 2025, it’s hard to picture a world without digital communication. Most people all around the world rely on technology and platforms to talk to family and friends, meet new people and, ever since the pandemic, even to work with clients internationally. Despite the benefits digital communication has provided us for the past two…

The Sanremo Festival and its rebranding

UncategorizedFebruary 14, 2025497Views 0Likes 0Comments

The Sanremo Festival, now in its 75th edition, continues to reinvent itself while remaining the heart of Italian music. Once a traditional event primarily followed by an older audience, in recent years it has transformed into a viral phenomenon, embracing new communication and marketing strategies to engage younger generations. Once considered a traditional appointment, the…

Digital Era a challenge against inline hate

Holocaust Memorial Day in the digital era: a challenge against online hate

CommunicationJanuary 27, 2025384Views 0Likes 0Comments

Memory is a precious yet fragile asset. Remembering the past and using it as a lesson for the present is a collective responsibility, especially in an age where denialism and hate speech thrive on social media. Each year, January 27 marks the International Holocaust Remembrance Day, established by the United Nations General Assembly in 2005.…

micro end nano influencers

The role Micro and Nano Influencers can play in marketing

CommunicationJanuary 24, 2025483Views 0Likes 0Comments

Big companies will often turn to popular internet personalities and influencers to take advantage of their massive audience. However, more and more brands are turning to micro or even nano influencers to market their products. But who are these influencers, and what do they offer? Understanding Micro and Nano Influencers Micro influencers typically have audiences…

digital marketing whit AI

2025 and the rise of AI: digital marketing trends to look out for

CommunicationJanuary 10, 2025338Views 0Likes 0Comments

Despite being subject to many debates in 2024, it looks as if AI isn’t going anywhere quite yet. AI tools and Machine Learning technology are only growing in popularity and effectiveness, significantly changing the digital landscape. In order to better navigate this new and growing environment, we’ve compiled some useful information that may help your…

giornalismo true crime

Journalism as information and entertainment: challenges in the Era of True Crime and politainment

CommunicationAugust 29, 2024614Views 0Likes 0Comments

In the age of fast politics, the line between journalism and entertainment—such as in the case of True Crime—has become blurred. The media, inundated with content, must adopt increasingly captivating strategies to hold the attention of a distracted and fragmented audience. Two phenomena emerge in this context: politainment and infotainment. Politainment combines politics and entertainment,…

Olimpiadi e comunicazione politica

Olympics: How political communication plays a role in sports

UncategorizedAugust 22, 2024693Views 0Likes 0Comments

The Olympics, which recently concluded in Paris, are one of the most anticipated and followed global events, with millions of viewers tuning in from every corner of the planet. However, beyond the athletic competitions, this event offers a unique opportunity to analyse the role of political communication in such a vast and diverse context. From…

Kamala IS brat: how to turn a meme into a campaign strategy

CommunicationJuly 22, 2024646Views 0Likes 0Comments

On July 21 2024, President Joe Biden officially renounced his nomination and endorsed Vice President Kamala Harris to be the Democratic nominee for the 2024 U.S. presidential election. Despite joining the race only a few days ago, the VP has been dealt an amazing hand in the form of an edit of one of her…

TaylorSwift

Taylor Swift: a mastermind of communication

CommunicationJuly 15, 2024623Views 0Likes 0Comments

With the Eras Tour bringing in 180 million euros to Milan’s economy alone, Taylor Swift’s success is no fluke but the result of a masterful communication strategy. From songwriting to her relationship with the fandom, every step has been calculated and genius, leading her to headline more than 150 sold-out shows and join the exclusive…

The dead internet theory: have influencers become irrelevant?

CommunicationJuly 9, 2024616Views 0Likes 0Comments

With the rise of the internet, came the birth of influencers. This new profession doesn’t require any specific talent or effort, but wealth. Not in the traditional sense, influencers deal in a new form of currency: likes, comments and views. As often happens in late-stage-capitalism, big advertisers rushed to take advantage of social media, flooding…

The Roman Empire’s “branding”: a lesson in marketing

CommunicationJune 28, 20241KViews 0Likes 0Comments

How often do you think about the Roman Empire? This one, simple question took the internet by storm, as videos quickly started spreading of fathers, husbands and boyfriends revealing the surprising amount of time they spend thinking about the ancient civilisation. The trend became so widespread it spawned an entirely new expression: “my Roman Empire…

Inside Out 2: the importance of communicating emotions

CommunicationJune 19, 2024530Views 0Likes 0Comments

June 19 marks the release of “Inside Out 2” in theaters, the highly anticipated sequel to Disney & Pixar’s 2015 masterpiece. This new chapter promises to further explore the emotional sphere of the young protagonist, Riley, now navigating adolescence. The film not only introduces us to new emotions like Anxiety, Embarrassment, Envy, Ennui (Boredom), and…

James Joyce and deconstructing communication

CommunicationJune 18, 2024612Views 0Likes 0Comments

On June 16, Joyceans and literary fans alike celebrated Bloomsday, one of Dublin’s largest festivals, dedicated to James Joyce’s monumental 1922 novel Ulysses. Bloomsday is a play on the name of one of the book’s main characters, Leopold Bloom, and it coincides with the day the entire novel takes place. The modernist classic is renowned…

Boomers vs Zoomers: comparing generational communication

CommunicationJune 7, 20241KViews 0Likes 0Comments

Picture this: you’re texting your parents, who are boomers, about coming home late for dinner. They simply reply by sending a thumbs up. Now, if you were born before 1980 you may see no issue, however those born after 1981 might interpret the emoji, not as a thumb, but a massive middle finger. To each…

How inclusive language and marketing can help your brand

CommunicationMay 29, 2024621Views 0Likes 0Comments

With over 8 billion people on this planet, inclusive marketing isn’t only useful but necessary. As Pride Month quickly approaches, it’s important to reflect on how inclusivity and diversity can have a significant impact on the world around us. Communication allows us to share ideas, express ideals and change the world. Diplomacy, literature and marketing…

The art of storytelling: how to shape reality

CommunicationMay 21, 2024492Views 0Likes 0Comments

Storytelling is a fundamental aspect of communication and people have been practicing it for all of recorded history. Today storytelling is commonly known as a tool for businesses to communicate their values and goals in a way that appeals to consumers on an emotional level. However, when used correctly, storytelling can be so convincing that…

Neutral communication: the case of Eurovision

CommunicationMay 6, 2024792Views 0Likes 0Comments

Before even having begun, the Eurovision Song Competition is already being called out for taking a stand against Russia’s war against Ukraine yet letting Israel participate despite their ongoing, and needless, attack on Gaza and the Palestinian people. This apparent double standard has raised an important question: can Eurovision be politically neutral? Is Eurovision political?…

Ex Machina and AI communication

CommunicationApril 23, 2024684Views 0Likes 0Comments

As AI keeps progressing and becoming more and more human-like, the line between man and machine is blurred begging the question: how can we successfully coexist? Ten years ago, Alex Garland's debut film “Ex Machina” was released to critical acclaim. In the film, Garland tackles this complex issue. Making the movie still extremely relevant to…

Communicating colours beyond space and time

CommunicationApril 9, 2024590Views 0Likes 0Comments

How much do colours influence our choices? During election season, we are surrounded by posters and visual communication media that inevitably try to reach voters through slogans and colours to convey emotions, create atmospheres, and influence people's perceptions. It is a rich and complex language that deserves to be explored and understood to fully exploit…

English: the new Esperanto?

CommunicationMarch 25, 2024731Views 0Likes 0Comments

Before English represented a unifying force, from the late 19th century until World War II, the Esperanto language aspired to become mankind's official language. As technology continues to make the world a much smaller place, communicating with people and businesses across the world isn’t only an option but is effectively the only way forward. …

Covid and TikTok: how attention spans got shorter

CommunicationMarch 18, 2024782Views 0Likes 0Comments

The rise of TikTok and short-form video has posed an interesting question for today’s day and age: have attention spans gotten shorter? This March marks the 4th anniversary of the beginning of the historic Covid pandemic we collectively faced. Those dark times of restrictions and lockdowns forced citizens into quarantine for months at a time,…

St. Patrick’s Day: marketing Irishness across the world

CommunicationMarch 17, 2024568Views 0Likes 0Comments

Although St. Patrick’s day is an Irish National holiday, celebrations have spread across the globe and often involve the creation of marketing campaigns. It’s peculiar how the world has seemingly taken to celebrating and participating in a single country’s holiday and, more generally, the country as a whole. Celebrated on March 17 each year, the…

Code-switching and marketing: communicating to connect

CommunicationFebruary 26, 20241KViews 0Likes 0Comments

The switch from one language to another within the same conversation is referred to as code-switching. The world of communication and marketing is built on establishing relationships through language. In linguistics, code-switching indicates the alternating use of two or more languages and is a strategy that depends on the situation and context. This year, two…