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Labubu: the little monster that conquered the world through fashion, social media, and billion-dollar business

Born in 2015 from the imagination of Hong Kong artist Kasing Lung, Labubu was initially just an illustrated character, inspired by Nordic folklore and its aesthetics of bizarre, fairy-tale creatures. With its pointed ears and sharp teeth, it embodied the “ugly-cute” formula, able to generate both repulsion and affection at the same time. In 2019…

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