Erika Zaffalon | Scoprinetwork S.r.l.

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Scoprinetwork S.r.l.

Scoprinetwork S.r.l.

Scoprinetwork S.r.l.

Scoprinetwork S.r.l.

Scoprinetwork S.r.l.

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Erika Zaffalon

41 articles published

meloni

Meloni or Trump: Who Really Controls the Narrative?

UncategorizedJune 26, 202654Views 0Likes 0Comments

A prime minister, a president, and a controversy that began as a diplomatic incident before turning into a global spectacle. For years, international politics was portrayed as the realm of strategy, closed-door negotiations, and carefully balanced diplomacy conducted far from the spotlight. Then Donald Trump and Giorgia Meloni entered the picture, and within the span…

Referendum

The Referendum through Popular Formats: what the Meloni–Fedez Case tells us

CommunicationMarch 20, 2026152Views 0Likes 0Comments

Politics has shifted not only its content but also the spaces where it is heard. And when a Prime Minister opts for a popular podcast to speak about a referendum campaign, the signal is hard to ignore: public debate is shifting, following the logic of attention rather than that of in-depth analysis. In this context,…

Punch the Monkey

IKEA and “Punch the Monkey”: When Emotion Becomes an Invisible Strategy

CommunicationFebruary 23, 2026420Views 0Likes 0Comments

A Viral Story Born from Vulnerability In today’s media ecosystem, a local event can turn into a global phenomenon within hours. Sometimes, a single touching image is enough to trigger a viral wave. In Japan, the phenomenon nicknamed “Punch the Monkey” perfectly illustrates this dynamic. At its core, this was not a marketing stunt, but…

Gold athletes, silver title: the imperfect grammar of women’s sport

CommunicationFebruary 20, 2026220Views 0Likes 0Comments

The 2026 Winter Olympics have reaffirmed a reality that is difficult to dispute: Italian female athletes are central figures in the medal standings. They win, they impress, they break records, and they consolidate sporting leadership that requires no further explanation. They are not supporting characters, nor are they exceptions. They are technical leaders, competitive benchmarks,…

Valentine’s Day 2026: how branding changes love into cultural identity

CommunicationFebruary 13, 2026246Views 1Like 0Comments

Valentine's Day 2026 is no longer just a commercial holiday. It has become a narrative laboratory where brands experiment with languages, identities, and positioning. In Italy, France, and the United Kingdom, Valentine's Day campaigns are showing a clear evolution: less rhetoric, more authenticity; less discounting, more storytelling. The result is a new way of branding…

Communication is also care

CommunicationOctober 15, 2025274Views 0Likes 0Comments

October is a month that speaks of life, in all its forms. It’s a time when nature changes, colors deepen, and the rhythm slows, inviting awareness. But it’s also a month when the communication of care takes center stage: messages of prevention, health, and support intertwine, placing people and their stories at the heart. October…

The Twilight of influencers

CommunicationSeptember 19, 2025434Views 0Likes 0Comments

From the Ferragni case to the Strazzer case: when reputation becomes the true brand In recent years, influencers have evolved from simple content creators into full-fledged brands. With millions of followers and multimillion-dollar collaborations, they have shaped trends, consumption habits, and communication styles. But 2024 and 2025 have marked a turning point: reputation, more than…

Labubu: the little monster that conquered the world through fashion, social media, and billion-dollar business

CommunicationAugust 29, 2025463Views 0Likes 0Comments

Born in 2015 from the imagination of Hong Kong artist Kasing Lung, Labubu was initially just an illustrated character, inspired by Nordic folklore and its aesthetics of bizarre, fairy-tale creatures. With its pointed ears and sharp teeth, it embodied the “ugly-cute” formula, able to generate both repulsion and affection at the same time. In 2019…

The power of a no: stories of those who turned rejection into a brand

CommunicationAugust 1, 2025365Views 0Likes 0Comments

How many times has a “no” changed everything? In the world of marketing, innovation, and communication, “no” is not always the end. Sometimes, it’s the beginning of something extraordinary. Behind every brilliant career, there is often a breaking point. A door slammed shut, an idea rejected, a dismissal. Yet, it is precisely those rejections that…

Steve Jobs and communication

Steve Jobs and Communication: A Legacy That Lives On 70 Years After His Birth

UncategorizedFebruary 24, 20251KViews 0Likes 0Comments

Steve Jobs, the visionary who revolutionised the world of technology, would have turned 70 today, February 24, 2025. His influence not only transformed the tech industry but also redefined how people communicate, interact, and experience innovation. On this important anniversary, it is worth reflecting on the central role communication played in his success and lasting…

How brands turn values into emotional connections for Christmas

CommunicationDecember 20, 2024641Views 0Likes 0Comments

Christmas advertising campaigns are a crucial moment for brands each year. Christmas is not only synonymous with emotion and connection but also an opportunity for companies to showcase core values like inclusion, kindness, and sustainability. Through stories that resonate with audiences, brands strive to strengthen emotional bonds with consumers. For 2024, leading brands have focused…

Sephora kids: the phenomenon of kids growing up too fast

UncategorizedApril 15, 2024915Views 0Likes 0Comments

The pandemic revolutionised consumer models, and one of the most surprising changes is represented by the emergence of Sephora Kids. Who are they? They’re tweens, kids between the ages of 8 and 13, who have embraced the cosmetic world in a surprising way since the pandemic. TikTok has become their playground, while beauty stores like…

The lure of April Fools’ Day: marketing of illusion

CommunicationApril 1, 2024871Views 0Likes 0Comments

Although communication makes the world go round, on April 1st, every year countries take part in April Fools' a day of miscommunication. In today’s era of global advertising many companies take part in the tradition: from Burger King’s Whopper flavoured toothpaste to reverting the Amazon website to its 1999 look. But how did April Fools’…

Pizza and marketing: a journey among tradition and innovation

CommunicationJanuary 17, 2024984Views 0Likes 0Comments

Pizza is much more than a dish: it’s a culinary icon that has won the hearts of millions of people from all around the world. International Pizza Day, celebrated every year, provides a great opportunity to explore the crucial role marketing played in promoting and establishing this delicacy. Pizza’s appeal Pizza is a dish that…

Salute mentale: si stava meglio quando si stava peggio? Oggi è la giornata mondiale per la sanità mentale.

Mental health: a matter of communication

CommunicationOctober 10, 2023835Views 0Likes 0Comments

Mental health: were we better off when we were worse off? Today is international mental health day. A chance to stop and reflect on how important it is to take care of not only one’s outer self, but also one’s inner self. But what if one’s aesthetic qualities are the reason for their mental anguish? …

Google

Happy birthday Google: a quarter century of innovation and technology

UncategorizedSeptember 28, 20231KViews 1Like 0Comments

September 27th is a very special date in the world of technology: Google's 25th birthday. After its founding by Larry Page and Sergey Brin in 1998, Google has gone to become a titan on global-scale. Not only in the world of internet search engines, but also when it comes to technology and innovation. Throughout the…