Analyzing the data and observing one’s communication performance is the backbone of a great marketing strategy. Just because it seems like a job well done, doesn’t mean it’s the right way to reach your target audience. Since human beings often tend to have a biased perception, it can be hard to objectively judge what was produced. This is why there’s a need for an objective criteria, to determine whether or not the strategy is successful.

But beware: it shouldn’t be seen as a failure! All the best marketing strategies have gone through a test phase before becoming “best practices” in the sector. So don’t give up!

Not necessarily, but it’s always best to ask oneself: what does the market want, what does it prefer? If your target changes, you don’t have to change what you have to offer: you can simply change your target! However before making this decision it’s important to conduct an in-depth analysis of the market, of the buyer’s personas and of your product’s loyal consumers. And who knows, you could also discover new areas to venture into.