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How colour perception changes with age

Communication5 days ago20Views 0Likes 0Comments

Colour is one of the most powerful ways we interpret the world, but the way we see it doesn’t remain the same throughout our lives. As we grow older, our eyes and brain undergo gradual changes that subtly reshape the colours we perceive. One of the earliest and most significant changes concerns the eye’s lens.…

Agnotology: the science of fake news

CommunicationNovember 14, 2025427Views 0Likes 0Comments

The word “fake news”, perhaps popularised during the US 2016 presidential election, has become an important reality in today’s media landscape. However, what most people may not know is that fake news is the purview of a brand new science: agnotology. Agnotology is the study of wilful acts to spread confusion and deceit, usually to…

Naming to change the world: how inclusive language shapes culture, gender, and marketing

CommunicationNovember 3, 2025153Views 0Likes 0Comments

With over eight billion people sharing this planet, inclusivity is no longer optional—it’s essential. As societies evolve and global conversations become more interconnected, the way we use language shapes not only our interactions but also our understanding of identity, equality, and belonging. If you can name it, you can change it “If you can name…

Communication is also care

CommunicationOctober 15, 202573Views 0Likes 0Comments

October is a month that speaks of life, in all its forms. It’s a time when nature changes, colors deepen, and the rhythm slows, inviting awareness. But it’s also a month when the communication of care takes center stage: messages of prevention, health, and support intertwine, placing people and their stories at the heart. October…

Nano Banana and the Evolution of Images with AI

CommunicationOctober 1, 2025103Views 0Likes 0Comments

Artificial intelligence has radically changed the way we produce and consume images. In less than ten years, we’ve gone from experiments like DeepDream—turning photos into dreamlike, distorted visions—to platforms such as DALL·E, MidJourney, and Stable Diffusion, capable of creating detailed illustrations or photorealistic images from a simple written description. Today, there’s no need to master…

Branding and dogs in the cabin: the strategy behind ITA Airways’ choice

CommunicationSeptember 24, 2025144Views 0Likes 0Comments

From Linate Airport, the first ITA Airways flight took off with two large dogs in the cabin. The news quickly captured the attention of the public and media, becoming an exemplary case of communication and branding. The initiative marks a turning point in Italian air travel: until now, dogs weighing over ten kilos could only…

The Twilight of influencers

CommunicationSeptember 19, 2025168Views 0Likes 0Comments

From the Ferragni case to the Strazzer case: when reputation becomes the true brand In recent years, influencers have evolved from simple content creators into full-fledged brands. With millions of followers and multimillion-dollar collaborations, they have shaped trends, consumption habits, and communication styles. But 2024 and 2025 have marked a turning point: reputation, more than…

“Performative Males” and Marketing

CommunicationSeptember 5, 2025301Views 0Likes 0Comments

This summer, a new sociological species was discovered and discussed all over social media: performative males. With a tote bag over their shoulder, wired earphones and a Labubu accessory, these men are the subject of a number of ironic videos online, mocking how these men will pretend to be someone to attract women. However, the…

Labubu: the little monster that conquered the world through fashion, social media, and billion-dollar business

CommunicationAugust 29, 2025187Views 0Likes 0Comments

Born in 2015 from the imagination of Hong Kong artist Kasing Lung, Labubu was initially just an illustrated character, inspired by Nordic folklore and its aesthetics of bizarre, fairy-tale creatures. With its pointed ears and sharp teeth, it embodied the “ugly-cute” formula, able to generate both repulsion and affection at the same time. In 2019…

ScopriNetwork Sydney Sweeney

Understanding the backlash behind Sydney Sweeney’s campaign

CommunicationAugust 22, 2025287Views 0Likes 0Comments

“Sydney Sweeney has great jeans”. This is the slogan American Eagle decided to use for their massive marketing campaign. Poking fun at the Hollywood star’s good looks and the product it's selling, the campaign has come under fire for its supposed racist connotations and oversexualisation of the young actress. Despite the backlash, American Eagle stock…

Communication doesn’t go on holiday… but we do

CommunicationAugust 14, 2025166Views 0Likes 0Comments

Every summer, those who work in marketing and communication face the same challenge: how to go on vacation without putting the brand on pause. The good news is that it’s possible — in fact, it’s desirable. Because even though people take a break, communication never really stops working. So summer communication is still present,…

Goodbye to the summer TV slump? How television is taking back control

CommunicationAugust 8, 2025173Views 0Likes 0Comments

Who said TV goes on vacation? Once upon a time, with the arrival of summer, television schedules would empty out: faded reruns, filler content, and shows meant more to fill airtime than attract viewers. Today, it’s the complete opposite. Television no longer stops, not even under the blazing July sun. In fact, it uses the…

The power of a no: stories of those who turned rejection into a brand

CommunicationAugust 1, 2025188Views 0Likes 0Comments

How many times has a “no” changed everything? In the world of marketing, innovation, and communication, “no” is not always the end. Sometimes, it’s the beginning of something extraordinary. Behind every brilliant career, there is often a breaking point. A door slammed shut, an idea rejected, a dismissal. Yet, it is precisely those rejections that…

SPF 50 and Social Distinction: The Cultural Parable of Tanning

CommunicationJuly 25, 2025215Views 0Likes 0Comments

Tanning has always been more than just a skin reaction to the sun. It’s a social code, a marker of identity, a collective narrative that shifts with time, cultural models, and class dynamics. Once a sign of poverty and hard labor, later a symbol of vacation and well-being, today tanning is slowly turning into a…

The Sinner Phenomenon: Tennis, Media, and Communication

CommunicationJuly 18, 2025353Views 0Likes 0Comments

In recent years, Italian tennis has undergone a radical transformation, and at the center of this revolution is one name: Jannik Sinner. From a quiet promise to an international superstar, the young South Tyrolean has become much more than an athlete: he is a media phenomenon, a brand, and perhaps unintentionally, even a symbol. A…

Web accessibility 2025: what the European Accessibility Act requires

CommunicationJuly 4, 2025531Views 0Likes 0Comments

From 28 June 2025, digital accessibility will no longer be just a good practice: it will become a true legal obligation for a wide range of digital products and services, both public and private. With the entry into force of the European Accessibility Act (EU Directive 2019/882), transposed in Italy with Legislative Decree No. 82/2022,…

Was Homer colourblind? The evolution of colour language

CommunicationJune 27, 2025423Views 0Likes 0Comments

When translating Homer’s Iliad and Odyssey, 19th-century classicists were puzzled by the ancient poet’s unusual colour metaphors, especially his description of the sea as “wine-dark” (oinops pontos). While some believed the association was an indication of how people of the time were all colourblind, some researchers were more interested in what colours different languages and…

Reverse Marketing: the paradox that seduces in communication

CommunicationJune 20, 2025348Views 0Likes 0Comments

Reverse marketing is a strategy that flips traditional advertising logic on its head. Instead of promotional insistence, it delivers a counterintuitive message, sometimes even “anti-product.” One current example is the return of Ichnusa's campaign. Last year, the brand launched what appeared to be a counterproductive message: cans tossed on the ground accompanied by the phrase…

Rainbow Capitalism: how corporations profit off of Pride Month

CommunicationJune 6, 2025542Views 0Likes 0Comments

Rainbow capitalism, otherwise known as Pink capitalism, refers to the practice of marketing products specifically towards the LGBT+ community in order to profit off of Pride Month without actually supporting the cause. June is Pride Month, a time to celebrate the freedom of expressing one’s sexual orientation, after years of discrimination and repression. However, Pride…

Neuromarketing and AI: when emotions drive brand strategy

CommunicationMay 29, 2025292Views 0Likes 0Comments

What happens when messages are no longer just written, but designed to directly target the brain? In today’s world of communication, form alone is no longer enough: the winners are those who can create deep emotional connections, connections that are measurable and adaptable in real time. In this landscape, neuromarketing, empowered by generative artificial intelligence,…

The lesson of the bees: communicate to stay true to yourself

CommunicationMay 23, 2025367Views 0Likes 0Comments

Bees don’t need slogans. They act silently, methodically, never losing sight of their role. They don’t change their behavior to please the flowers but to ensure the survival of the hive. And it is precisely in this deep consistency that a powerful model is hidden, not only for nature but also for the world of…

How Obesity went from being the butt of the joke to a real disease

CommunicationMay 14, 2025262Views 0Likes 0Comments

In Italy, the government has recently recognised obesity as a disease, giving it the same medical and social weight as other chronic health conditions. For many, this decision might not be surprising, obesity can lead to serious issues such as heart disease and physical debilitation. Yet historically, obesity has been perceived not as a medical…

Communication and the Conclave: how the story of the new Pope changes in the age of memes

CommunicationMay 6, 2025302Views 0Likes 0Comments

The wait for the white smoke has never been so loud. In recent days, as the cardinals gather in the Sistine Chapel to elect the successor to Pope Francis, the 2025 Conclave has become a global phenomenon—not just religious, but also cultural, social, and even political. The echo of the event, amplified by social networks…

Communicating in the dark: what happens to brands (and to us) when the lights go out

CommunicationApril 30, 2025192Views 0Likes 0Comments

This week, a sudden blackout plunged large areas of Spain, France, and Portugal into darkness. Traffic lights shut down, traffic came to a standstill, appliances went silent. But the most invisible — and perhaps the most impactful — consequence was the paralysis of communication. No signal, no network, no electricity. The deepest and least visible…

“Aldo Says 26×1”: the archetype of viral communication

CommunicationApril 24, 2025219Views 0Likes 0Comments

Eighty years ago, Italy freed itself from the fascist regime. April 25, 1945, was not just the final act of a war but the beginning of a new collective narrative. From that spring day in 1945, Liberation Day has become a fundamental occasion to remember a dark period in Italian history. And it wasn’t just…

SEO, search engines, and Artificial Intelligence: a game-changing 2025

CommunicationApril 18, 2025198Views 0Likes 0Comments

Over the past twenty years, ranking on search engines has been one of the key goals for companies, bloggers, and marketing professionals. The art of SEO (Search Engine Optimization) dictated the rules for being visible on Google: keywords, backlinks, site structure, optimized content. But today, the arrival of generative artificial intelligence, like ChatGPT, is rewriting…

A Minecraft Movie chaos: the power of memes

CommunicationApril 11, 2025276Views 0Likes 0Comments

Despite horrible reviews and criticism from fans of the titular game, A Minecraft Movie has become a massive success, and it owes all of it to the power of memes. In September 2024, the first trailer for A Minecraft Movie was released and was met with an enormous amount of hate, over one million dislikes…

Studio Ghibli and AI-Generated Art: Innovation and Creativity

CommunicationApril 4, 2025556Views 0Likes 0Comments

In recent years, Artificial Intelligence has revolutionized the world of generated art and animation, enabling the creation of images that faithfully reproduce iconic styles. One of the latest trends involves generating images in the style of Studio Ghibli, the renowned Japanese animation studio founded by Hayao Miyazaki. Thanks to the AI image generation feature integrated…

More than just a joke: communication is serious business

CommunicationMarch 28, 2025264Views 0Likes 0Comments

Often underestimated, sometimes even ridiculed, a degree in Communication Sciences in Italy carries with it a certain unfounded reputation: that of an “easy” course, lacking rigor or concrete content. The recurring irony – “science of snacks” – aptly captures the widespread prejudice. Yet, in a world where every gesture, word, choice, or silence generates a…

You can’t “stop the presses”: why communication has become businesses greatest ally

CommunicationMarch 21, 2025258Views 0Likes 0Comments

Although some businesses may believe that their products or services speak for themselves, the truth of the matter is that we’re living in the Age of Communication. You can’t stop the media machine, companies that know this thrive and those who resist fall. But how did we get here, and what is the best course…

Body dysmorphia and eating disorders: the role of communication in social media

CommunicationMarch 14, 2025243Views 0Likes 0Comments

In today's digital landscape, social media is not just a tool for connection but a powerful creator of collective imagery. The way people perceive beauty, food, and well-being is heavily influenced by the content they consume daily. However, this narrative is often distorted by marketing strategies, filters, and careful image selection, leading to alarming phenomena…

The dangers of digital communication in 2025

CommunicationFebruary 21, 2025694Views 0Likes 0Comments

As of 2025, it’s hard to picture a world without digital communication. Most people all around the world rely on technology and platforms to talk to family and friends, meet new people and, ever since the pandemic, even to work with clients internationally. Despite the benefits digital communication has provided us for the past two…

Digital Era a challenge against inline hate

Holocaust Memorial Day in the digital era: a challenge against online hate

CommunicationJanuary 27, 2025384Views 0Likes 0Comments

Memory is a precious yet fragile asset. Remembering the past and using it as a lesson for the present is a collective responsibility, especially in an age where denialism and hate speech thrive on social media. Each year, January 27 marks the International Holocaust Remembrance Day, established by the United Nations General Assembly in 2005.…

micro end nano influencers

The role Micro and Nano Influencers can play in marketing

CommunicationJanuary 24, 2025483Views 0Likes 0Comments

Big companies will often turn to popular internet personalities and influencers to take advantage of their massive audience. However, more and more brands are turning to micro or even nano influencers to market their products. But who are these influencers, and what do they offer? Understanding Micro and Nano Influencers Micro influencers typically have audiences…

digital marketing whit AI

2025 and the rise of AI: digital marketing trends to look out for

CommunicationJanuary 10, 2025338Views 0Likes 0Comments

Despite being subject to many debates in 2024, it looks as if AI isn’t going anywhere quite yet. AI tools and Machine Learning technology are only growing in popularity and effectiveness, significantly changing the digital landscape. In order to better navigate this new and growing environment, we’ve compiled some useful information that may help your…

How brands turn values into emotional connections for Christmas

CommunicationDecember 20, 2024404Views 0Likes 0Comments

Christmas advertising campaigns are a crucial moment for brands each year. Christmas is not only synonymous with emotion and connection but also an opportunity for companies to showcase core values like inclusion, kindness, and sustainability. Through stories that resonate with audiences, brands strive to strengthen emotional bonds with consumers. For 2024, leading brands have focused…

grinch 205

The evolution of the Grinch: from villain to voice of reason

CommunicationDecember 6, 20241KViews 0Likes 0Comments

Christmas is here, and with it comes the Grinch. Every year, the festive season brings a host of symbols and icons that embody the holiday spirit. Among these, one of the most controversial figures is the Grinch: a grumpy and cynical character who, in recent years, has taken on a new role, evolving from a…

Black Friday

Black Friday: marketing genius or circumstantial event?

CommunicationNovember 29, 2024341Views 0Likes 0Comments

The last Friday of November has been widely known as “Black Friday” by shoppers all around the world for quite some time. But, how did it begin? Was it a brilliant marketing strategy or just a fluke? Turns out, a little bit of both. Why is it called “Black Friday”? The day most people associate…

Coca-cola

The Coca-Cola AI controversy: are commercials an artform?

CommunicationNovember 22, 2024693Views 0Likes 0Comments

A recent advert by the Coca-Cola Company generated massive backlash due to its use of artificial intelligence. While Coca-Cola and other brands believe AI will only become more capable of creating advertisements in the future, others see it as a troubling sign for the future of work in the arts. The underlying question, however, is:…

Lifecycle marketing: a customer is forever

CommunicationNovember 15, 2024333Views 0Likes 0Comments

Every business or public figure wants a constant flow of attention towards what they offer. A customer making a purchase is great, but if that customer buys two, three, four times—it's even better! This indicates loyalty to the brand and alignment with its values. But how can you achieve this result? The answer is (relatively)…

Halloween

3 unexpected Halloween marketing campaigns that put the BOO in boosting engagement

CommunicationOctober 31, 2024473Views 0Likes 0Comments

Halloween has been steadily creeping into various countries' collective consciousness, making it a ripe festivity for big brands to engage with in their marketing campaigns. Although the Celtic celebration is mostly associated with treats and ghoulish costumes, some brands have been able to creatively capture the spirit of the day to create interesting campaigns. Burger…

"OK"

The history of “OK” and abbreviations in communication

CommunicationOctober 25, 2024655Views 0Likes 0Comments

Did you know “OK” was an abbreviation just like “LOL” or “OMG”? Modern communication often resembles ancient hieroglyphs more than it does any other form of writing. Although GIFS, memes and emojis are almost exclusively served for digital communication, one modern technique has seemingly transcended written media: word abbreviations. Short-hands like “LOL” (laugh out loud),…

SEO

Are you on the front page? Smile, it’s all because of SEO

CommunicationOctober 18, 2024418Views 0Likes 0Comments

In today's digital world, SEO (Search Engine Optimisation) is one of the most powerful tools for ensuring online visibility. A website that appears among the top search results has a much higher chance of being found by users, and that’s where SEO comes into play. Companies like Airbnb and Shopify, which have climbed to success…

Publicity

Is bad publicity actually good publicity? The case of Jokeropolis

CommunicationOctober 11, 2024449Views 0Likes 0Comments

Advertising campaigns can make or break a film’s success. Ironically dubbed “Jokeropolis” on X, formerly Twitter, the double feature described as the antithesis of “Barbenheimer” has seemingly been endorsed by none other than Francis Ford Coppola himself. Despite becoming viral online, almost on par with last year’s Barbie and Oppenheimer, the two newest films, Megalopolis…

marketing e film

Behind the scenes of marketing: 5 films on the power of marketing

CommunicationSeptember 27, 20243KViews 0Likes 0Comments

Marketing is a powerful force that drives much of our social and commercial interactions. It’s no surprise that the world of cinema has often drawn inspiration from this universe, telling stories that highlight the power of communication, innovation, and, at times, the ethical implications of these dynamics. From the rise of major tech entrepreneurs to…

Journalist

Are journalists going extinct or are they becoming the directors of AI?

CommunicationSeptember 20, 2024459Views 0Likes 0Comments

In recent years, the topic of artificial intelligence (AI) has dominated discussions about the future of many professions, including intellectual ones. It’s not uncommon to hear that the journalist, as we know them today, is destined to disappear, swept away by automation. But is that really the case? Recently, I found myself reflecting on this…

Crisis Management

Crisis Management: how to handle communication crises and protect brand reputation

CommunicationSeptember 6, 2024469Views 0Likes 0Comments

In today’s modern communication landscape, crisis management has become a crucial element for any company or public figure. A recent example that highlights the importance of effective crisis management is the case faced by the Ordine delle Professioni Infermieristiche (Order of Nursing Professionals) of Turin, which was mistakenly involved in a news event. This was…

giornalismo true crime

Journalism as information and entertainment: challenges in the Era of True Crime and politainment

CommunicationAugust 29, 2024614Views 0Likes 0Comments

In the age of fast politics, the line between journalism and entertainment—such as in the case of True Crime—has become blurred. The media, inundated with content, must adopt increasingly captivating strategies to hold the attention of a distracted and fragmented audience. Two phenomena emerge in this context: politainment and infotainment. Politainment combines politics and entertainment,…

Kamala IS brat: how to turn a meme into a campaign strategy

CommunicationJuly 22, 2024646Views 0Likes 0Comments

On July 21 2024, President Joe Biden officially renounced his nomination and endorsed Vice President Kamala Harris to be the Democratic nominee for the 2024 U.S. presidential election. Despite joining the race only a few days ago, the VP has been dealt an amazing hand in the form of an edit of one of her…

TaylorSwift

Taylor Swift: a mastermind of communication

CommunicationJuly 15, 2024623Views 0Likes 0Comments

With the Eras Tour bringing in 180 million euros to Milan’s economy alone, Taylor Swift’s success is no fluke but the result of a masterful communication strategy. From songwriting to her relationship with the fandom, every step has been calculated and genius, leading her to headline more than 150 sold-out shows and join the exclusive…

The dead internet theory: have influencers become irrelevant?

CommunicationJuly 9, 2024616Views 0Likes 0Comments

With the rise of the internet, came the birth of influencers. This new profession doesn’t require any specific talent or effort, but wealth. Not in the traditional sense, influencers deal in a new form of currency: likes, comments and views. As often happens in late-stage-capitalism, big advertisers rushed to take advantage of social media, flooding…

The Roman Empire’s “branding”: a lesson in marketing

CommunicationJune 28, 20241KViews 0Likes 0Comments

How often do you think about the Roman Empire? This one, simple question took the internet by storm, as videos quickly started spreading of fathers, husbands and boyfriends revealing the surprising amount of time they spend thinking about the ancient civilisation. The trend became so widespread it spawned an entirely new expression: “my Roman Empire…

Inside Out 2: the importance of communicating emotions

CommunicationJune 19, 2024530Views 0Likes 0Comments

June 19 marks the release of “Inside Out 2” in theaters, the highly anticipated sequel to Disney & Pixar’s 2015 masterpiece. This new chapter promises to further explore the emotional sphere of the young protagonist, Riley, now navigating adolescence. The film not only introduces us to new emotions like Anxiety, Embarrassment, Envy, Ennui (Boredom), and…

James Joyce and deconstructing communication

CommunicationJune 18, 2024612Views 0Likes 0Comments

On June 16, Joyceans and literary fans alike celebrated Bloomsday, one of Dublin’s largest festivals, dedicated to James Joyce’s monumental 1922 novel Ulysses. Bloomsday is a play on the name of one of the book’s main characters, Leopold Bloom, and it coincides with the day the entire novel takes place. The modernist classic is renowned…

Italian elections: when communication beats politics

CommunicationJune 13, 2024601Views 0Likes 0Comments

The recent elections in Italy highlighted an ongoing trend that's always on the rise: people, more than ideologies and policies, and communication are what determine the success of the campaign. This phenomenon has occured throughout different political techniques, from local elections to regional ones all the way to European elections. An emblematic example of such…

Boomers vs Zoomers: comparing generational communication

CommunicationJune 7, 20241KViews 0Likes 0Comments

Picture this: you’re texting your parents, who are boomers, about coming home late for dinner. They simply reply by sending a thumbs up. Now, if you were born before 1980 you may see no issue, however those born after 1981 might interpret the emoji, not as a thumb, but a massive middle finger. To each…

How inclusive language and marketing can help your brand

CommunicationMay 29, 2024621Views 0Likes 0Comments

With over 8 billion people on this planet, inclusive marketing isn’t only useful but necessary. As Pride Month quickly approaches, it’s important to reflect on how inclusivity and diversity can have a significant impact on the world around us. Communication allows us to share ideas, express ideals and change the world. Diplomacy, literature and marketing…

The art of storytelling: how to shape reality

CommunicationMay 21, 2024492Views 0Likes 0Comments

Storytelling is a fundamental aspect of communication and people have been practicing it for all of recorded history. Today storytelling is commonly known as a tool for businesses to communicate their values and goals in a way that appeals to consumers on an emotional level. However, when used correctly, storytelling can be so convincing that…

Neutral communication: the case of Eurovision

CommunicationMay 6, 2024792Views 0Likes 0Comments

Before even having begun, the Eurovision Song Competition is already being called out for taking a stand against Russia’s war against Ukraine yet letting Israel participate despite their ongoing, and needless, attack on Gaza and the Palestinian people. This apparent double standard has raised an important question: can Eurovision be politically neutral? Is Eurovision political?…

Using the rhetorical triangle for effective communication

CommunicationMay 3, 2024965Views 0Likes 0Comments

Effective communication is an art that requires the perfect combination of skill, strategy, empathy and listening skills. Rhetoric is crucial to influence opinions, persuade the public and build consent. It uses persuasion techniques, symbolism and figures of speech. In order to communicate effectively and influence and convince public opinion, there are 3 ways to proceed.…

Ex Machina and AI communication

CommunicationApril 23, 2024684Views 0Likes 0Comments

As AI keeps progressing and becoming more and more human-like, the line between man and machine is blurred begging the question: how can we successfully coexist? Ten years ago, Alex Garland's debut film “Ex Machina” was released to critical acclaim. In the film, Garland tackles this complex issue. Making the movie still extremely relevant to…

Communicating colours beyond space and time

CommunicationApril 9, 2024589Views 0Likes 0Comments

How much do colours influence our choices? During election season, we are surrounded by posters and visual communication media that inevitably try to reach voters through slogans and colours to convey emotions, create atmospheres, and influence people's perceptions. It is a rich and complex language that deserves to be explored and understood to fully exploit…

The lure of April Fools’ Day: marketing of illusion

CommunicationApril 1, 2024559Views 0Likes 0Comments

Although communication makes the world go round, on April 1st, every year countries take part in April Fools' a day of miscommunication. In today’s era of global advertising many companies take part in the tradition: from Burger King’s Whopper flavoured toothpaste to reverting the Amazon website to its 1999 look. But how did April Fools’…

English: the new Esperanto?

CommunicationMarch 25, 2024731Views 0Likes 0Comments

Before English represented a unifying force, from the late 19th century until World War II, the Esperanto language aspired to become mankind's official language. As technology continues to make the world a much smaller place, communicating with people and businesses across the world isn’t only an option but is effectively the only way forward. …

Covid and TikTok: how attention spans got shorter

CommunicationMarch 18, 2024782Views 0Likes 0Comments

The rise of TikTok and short-form video has posed an interesting question for today’s day and age: have attention spans gotten shorter? This March marks the 4th anniversary of the beginning of the historic Covid pandemic we collectively faced. Those dark times of restrictions and lockdowns forced citizens into quarantine for months at a time,…

St. Patrick’s Day: marketing Irishness across the world

CommunicationMarch 17, 2024568Views 0Likes 0Comments

Although St. Patrick’s day is an Irish National holiday, celebrations have spread across the globe and often involve the creation of marketing campaigns. It’s peculiar how the world has seemingly taken to celebrating and participating in a single country’s holiday and, more generally, the country as a whole. Celebrated on March 17 each year, the…

Women’s Day: breaking free from commodity female to femvertising

CommunicationMarch 6, 2024575Views 0Likes 0Comments

March 8th is traditionally recognised as Women's day. However, the day is not just a time for celebration. Its goal is to reflect on past achievements, by also recognising the long journey that has to still be undergone to finally arrive at gender equality. In the world of communication, advertising, but also marketing, women's representation…

Code-switching and marketing: communicating to connect

CommunicationFebruary 26, 20241KViews 0Likes 0Comments

The switch from one language to another within the same conversation is referred to as code-switching. The world of communication and marketing is built on establishing relationships through language. In linguistics, code-switching indicates the alternating use of two or more languages and is a strategy that depends on the situation and context. This year, two…

Sanremo Festival: the rise of a viral phenomenon

CommunicationFebruary 12, 2024848Views 0Likes 0Comments

Sanremo Festival has a long history and a tradition deeply rooted in Italian culture. It is one of the most important events in the music scene not only in our country but also internationally. Singers, with their performances, along with their personalities and lifestyles, often become topics of discussion and sharing on social media. It…

Communicating memory beyond the barbed wire

CommunicationJanuary 26, 2024673Views 0Likes 0Comments

Memory is our ability to preserve, remember and recount information. Memory is cultivated across history, cultures and testimonies. It contributes to the preservation of significant events and to transmit experiences to future generations. On January 27th we celebrate Holocaust Remembrance Day, to remember all of the victims. The Holocaust is one of the darkest chapters…

Pizza and marketing: a journey among tradition and innovation

CommunicationJanuary 17, 2024787Views 0Likes 0Comments

Pizza is much more than a dish: it’s a culinary icon that has won the hearts of millions of people from all around the world. International Pizza Day, celebrated every year, provides a great opportunity to explore the crucial role marketing played in promoting and establishing this delicacy. Pizza’s appeal Pizza is a dish that…

prevenzione tumore

Communicating breast cancer prevention

CommunicationOctober 19, 2023660Views 0Likes 0Comments

October is breast cancer prevention month. This topic has long been considered taboo and relegated to the side of discussions. Lack of communication hasn’t been the only problem this delicate topic has faced in the past. It’s also the way people have talked about it that has been harmful. This led to a stereotypical response…

Salute mentale: si stava meglio quando si stava peggio? Oggi è la giornata mondiale per la sanità mentale.

Mental health: a matter of communication

CommunicationOctober 10, 2023650Views 0Likes 0Comments

Mental health: were we better off when we were worse off? Today is international mental health day. A chance to stop and reflect on how important it is to take care of not only one’s outer self, but also one’s inner self. But what if one’s aesthetic qualities are the reason for their mental anguish? …

Berlusconi il comunicatore dell’era moderna, i trucchi di comunicazione della sua ascesa

Berlusconi the great communicator: all the tricks to his ascension

CommunicationJune 15, 20231KViews 1Like 0Comments

Silvio Berlusconi, symbol of modern age communication and one of the most divisive characters in all of Italian history. He was an entrepreneur, politician and overall a communicator who was able to polarise an entire country through edgy jokes, hyperbolic slogans, television strategies and undeniable boldness. What he left behind was a profoundly changed Italy…