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The lesson of the bees: communicate to stay true to yourself

Communication22 hours ago12Views 0Likes 0Comments

Bees don’t need slogans. They act silently, methodically, never losing sight of their role. They don’t change their behavior to please the flowers but to ensure the survival of the hive. And it is precisely in this deep consistency that a powerful model is hidden, not only for nature but also for the world of…

How Obesity went from being the butt of the joke to a real disease

CommunicationMay 14, 202528Views 0Likes 0Comments

In Italy, the government has recently recognised obesity as a disease, giving it the same medical and social weight as other chronic health conditions. For many, this decision might not be surprising, obesity can lead to serious issues such as heart disease and physical debilitation. Yet historically, obesity has been perceived not as a medical…

Communication and the Conclave: how the story of the new Pope changes in the age of memes

CommunicationMay 6, 202582Views 0Likes 0Comments

The wait for the white smoke has never been so loud. In recent days, as the cardinals gather in the Sistine Chapel to elect the successor to Pope Francis, the 2025 Conclave has become a global phenomenon—not just religious, but also cultural, social, and even political. The echo of the event, amplified by social networks…

Communicating in the dark: what happens to brands (and to us) when the lights go out

CommunicationApril 30, 202540Views 0Likes 0Comments

This week, a sudden blackout plunged large areas of Spain, France, and Portugal into darkness. Traffic lights shut down, traffic came to a standstill, appliances went silent. But the most invisible — and perhaps the most impactful — consequence was the paralysis of communication. No signal, no network, no electricity. The deepest and least visible…

“Aldo Says 26×1”: the archetype of viral communication

CommunicationApril 24, 202567Views 0Likes 0Comments

Eighty years ago, Italy freed itself from the fascist regime. April 25, 1945, was not just the final act of a war but the beginning of a new collective narrative. From that spring day in 1945, Liberation Day has become a fundamental occasion to remember a dark period in Italian history. And it wasn’t just…

SEO, search engines, and Artificial Intelligence: a game-changing 2025

CommunicationApril 18, 202578Views 0Likes 0Comments

Over the past twenty years, ranking on search engines has been one of the key goals for companies, bloggers, and marketing professionals. The art of SEO (Search Engine Optimization) dictated the rules for being visible on Google: keywords, backlinks, site structure, optimized content. But today, the arrival of generative artificial intelligence, like ChatGPT, is rewriting…

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The lesson of the bees: communicate to stay true to yourself

How Obesity went from being the butt of the joke to a real disease

Communication and the Conclave: how the story of the new Pope changes in the age of memes

Communicating in the dark: what happens to brands (and to us) when the lights go out

“Aldo Says 26×1”: the archetype of viral communication

SEO, search engines, and Artificial Intelligence: a game-changing 2025

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