Communication | Scoprinetwork S.r.l.

The Carabinieri make influencers tremble

CommunicationOctober 4, 202412Views 0Likes 0Comments

In recent years, Italian law enforcement has shown a growing interest in new technologies and digital communication platforms, but the Carabinieri are taking it a step further by radically revamping their presence on social media. They operate both as a military force and a civil police agency, meaning they play a dual role in national…

Behind the scenes of marketing: 5 films on the power of marketing

CommunicationSeptember 27, 202417Views 0Likes 0Comments

Marketing is a powerful force that drives much of our social and commercial interactions. It’s no surprise that the world of cinema has often drawn inspiration from this universe, telling stories that highlight the power of communication, innovation, and, at times, the ethical implications of these dynamics. From the rise of major tech entrepreneurs to…

Are journalists going extinct or are they becoming the directors of AI?

CommunicationSeptember 20, 202420Views 0Likes 0Comments

In recent years, the topic of artificial intelligence (AI) has dominated discussions about the future of many professions, including intellectual ones. It’s not uncommon to hear that the journalist, as we know them today, is destined to disappear, swept away by automation. But is that really the case? Recently, I found myself reflecting on this…

Crisis Management: how to handle communication crises and protect brand reputation

CommunicationSeptember 6, 202433Views 0Likes 0Comments

In today’s modern communication landscape, crisis management has become a crucial element for any company or public figure. A recent example that highlights the importance of effective crisis management is the case faced by the Ordine delle Professioni Infermieristiche (Order of Nursing Professionals) of Turin, which was mistakenly involved in a news event. This was…

Journalism as information and entertainment: challenges in the Era of True Crime and politainment

CommunicationAugust 29, 202439Views 0Likes 0Comments

In the age of fast politics, the line between journalism and entertainment—such as in the case of True Crime—has become blurred. The media, inundated with content, must adopt increasingly captivating strategies to hold the attention of a distracted and fragmented audience. Two phenomena emerge in this context: politainment and infotainment. Politainment combines politics and entertainment,…

Kamala IS brat: how to turn a meme into a campaign strategy

CommunicationJuly 22, 202490Views 0Likes 0Comments

On July 21 2024, President Joe Biden officially renounced his nomination and endorsed Vice President Kamala Harris to be the Democratic nominee for the 2024 U.S. presidential election. Despite joining the race only a few days ago, the VP has been dealt an amazing hand in the form of an edit of one of her…

Behind the scenes of marketing: 5 films on the power of marketing

Are journalists going extinct or are they becoming the directors of AI?

Journalism as information and entertainment: challenges in the Era of True Crime and politainment

Kamala IS brat: how to turn a meme into a campaign strategy

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