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How brands turn values into emotional connections for Christmas

CommunicationDecember 20, 2024128Views 0Likes 0Comments

Christmas advertising campaigns are a crucial moment for brands each year. Christmas is not only synonymous with emotion and connection but also an opportunity for companies to showcase core values like inclusion, kindness, and sustainability. Through stories that resonate with audiences, brands strive to strengthen emotional bonds with consumers. For 2024, leading brands have focused…

The evolution of the Grinch: from villain to voice of reason

CommunicationDecember 6, 2024147Views 0Likes 0Comments

Christmas is here, and with it comes the Grinch. Every year, the festive season brings a host of symbols and icons that embody the holiday spirit. Among these, one of the most controversial figures is the Grinch: a grumpy and cynical character who, in recent years, has taken on a new role, evolving from a…

Black Friday: marketing genius or circumstantial event?

CommunicationNovember 29, 2024150Views 0Likes 0Comments

The last Friday of November has been widely known as “Black Friday” by shoppers all around the world for quite some time. But, how did it begin? Was it a brilliant marketing strategy or just a fluke? Turns out, a little bit of both. Why is it called “Black Friday”? The day most people associate…

The Coca-Cola AI controversy: are commercials an artform?

CommunicationNovember 22, 2024166Views 0Likes 0Comments

A recent advert by the Coca-Cola Company generated massive backlash due to its use of artificial intelligence. While Coca-Cola and other brands believe AI will only become more capable of creating advertisements in the future, others see it as a troubling sign for the future of work in the arts. The underlying question, however, is:…

Lifecycle marketing: a customer is forever

CommunicationNovember 15, 2024165Views 0Likes 0Comments

Every business or public figure wants a constant flow of attention towards what they offer. A customer making a purchase is great, but if that customer buys two, three, four times—it's even better! This indicates loyalty to the brand and alignment with its values. But how can you achieve this result? The answer is (relatively)…

3 unexpected Halloween marketing campaigns that put the BOO in boosting engagement

CommunicationOctober 31, 2024171Views 0Likes 0Comments

Halloween has been steadily creeping into various countries' collective consciousness, making it a ripe festivity for big brands to engage with in their marketing campaigns. Although the Celtic celebration is mostly associated with treats and ghoulish costumes, some brands have been able to creatively capture the spirit of the day to create interesting campaigns. Burger…

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How brands turn values into emotional connections for Christmas

The evolution of the Grinch: from villain to voice of reason

Black Friday: marketing genius or circumstantial event?

The Coca-Cola AI controversy: are commercials an artform?

Lifecycle marketing: a customer is forever

3 unexpected Halloween marketing campaigns that put the BOO in boosting engagement

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