Uncategorized | Scoprinetwork S.r.l.

Trump and the politics of image: from showmanship to reality manipulation

UncategorizedMarch 7, 2025146Views 0Likes 0Comments

Donald Trump's political strategy has always been an exercise in narrative and iconography, a theatrical performance in which he is the absolute protagonist in a spectacle of power. However, with his second term, this strategy has reached new heights, driven by two key elements: artificial intelligence and an extremely aggressive visual communication approach. The latest…

Steve Jobs and Communication: A Legacy That Lives On 70 Years After His Birth

UncategorizedFebruary 24, 2025182Views 0Likes 0Comments

Steve Jobs, the visionary who revolutionised the world of technology, would have turned 70 today, February 24, 2025. His influence not only transformed the tech industry but also redefined how people communicate, interact, and experience innovation. On this important anniversary, it is worth reflecting on the central role communication played in his success and lasting…

The Sanremo Festival and its rebranding

UncategorizedFebruary 14, 2025197Views 0Likes 0Comments

The Sanremo Festival, now in its 75th edition, continues to reinvent itself while remaining the heart of Italian music. Once a traditional event primarily followed by an older audience, in recent years it has transformed into a viral phenomenon, embracing new communication and marketing strategies to engage younger generations. Once considered a traditional appointment, the…

TikTok removes beauty filters for minors: effective or superficial?

UncategorizedDecember 13, 2024193Views 0Likes 0Comments

TikTok’s newest feature will remove beauty filters to minors using the platform,. However some experts believe social media’s effect on children go much deeper than just filters. In the UK, TikTok is beginning to roll out restrictions on they’re ever so popular beauty filters. There’s been much debate around the effects such filters may have…

Olympics: How political communication plays a role in sports

UncategorizedAugust 22, 2024356Views 0Likes 0Comments

The Olympics, which recently concluded in Paris, are one of the most anticipated and followed global events, with millions of viewers tuning in from every corner of the planet. However, beyond the athletic competitions, this event offers a unique opportunity to analyse the role of political communication in such a vast and diverse context. From…

Sephora kids: the phenomenon of kids growing up too fast

UncategorizedApril 15, 2024372Views 0Likes 0Comments

The pandemic revolutionised consumer models, and one of the most surprising changes is represented by the emergence of Sephora Kids. Who are they? They’re tweens, kids between the ages of 8 and 13, who have embraced the cosmetic world in a surprising way since the pandemic. TikTok has become their playground, while beauty stores like…

Steve Jobs and Communication: A Legacy That Lives On 70 Years After His Birth

The Sanremo Festival and its rebranding

Olympics: How political communication plays a role in sports

Sephora kids: the phenomenon of kids growing up too fast

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