Uncategorized | Scoprinetwork S.r.l.

Digital illiteracy: when AI thinks for you

UncategorizedJuly 11, 2025195Views 0Likes 0Comments

AI no longer helps you search: it answers for you. A question crosses your mind, you open Google, type a few words, and wait for the world to answer. It’s been like that for years. But now something has changed. Or perhaps it has evolved. Because today we no longer search for answers, we receive…

Trump and the politics of image: from showmanship to reality manipulation

UncategorizedMarch 7, 2025383Views 0Likes 0Comments

Donald Trump's political strategy has always been an exercise in narrative and iconography, a theatrical performance in which he is the absolute protagonist in a spectacle of power. However, with his second term, this strategy has reached new heights, driven by two key elements: artificial intelligence and an extremely aggressive visual communication approach. The latest…

Steve Jobs and Communication: A Legacy That Lives On 70 Years After His Birth

UncategorizedFebruary 24, 2025554Views 0Likes 0Comments

Steve Jobs, the visionary who revolutionised the world of technology, would have turned 70 today, February 24, 2025. His influence not only transformed the tech industry but also redefined how people communicate, interact, and experience innovation. On this important anniversary, it is worth reflecting on the central role communication played in his success and lasting…

The Sanremo Festival and its rebranding

UncategorizedFebruary 14, 2025499Views 0Likes 0Comments

The Sanremo Festival, now in its 75th edition, continues to reinvent itself while remaining the heart of Italian music. Once a traditional event primarily followed by an older audience, in recent years it has transformed into a viral phenomenon, embracing new communication and marketing strategies to engage younger generations. Once considered a traditional appointment, the…

TikTok removes beauty filters for minors: effective or superficial?

UncategorizedDecember 13, 2024326Views 0Likes 0Comments

TikTok’s newest feature will remove beauty filters to minors using the platform,. However some experts believe social media’s effect on children go much deeper than just filters. In the UK, TikTok is beginning to roll out restrictions on they’re ever so popular beauty filters. There’s been much debate around the effects such filters may have…

Olympics: How political communication plays a role in sports

UncategorizedAugust 22, 2024693Views 0Likes 0Comments

The Olympics, which recently concluded in Paris, are one of the most anticipated and followed global events, with millions of viewers tuning in from every corner of the planet. However, beyond the athletic competitions, this event offers a unique opportunity to analyse the role of political communication in such a vast and diverse context. From…

Sephora kids: the phenomenon of kids growing up too fast

UncategorizedApril 15, 2024559Views 0Likes 0Comments

The pandemic revolutionised consumer models, and one of the most surprising changes is represented by the emergence of Sephora Kids. Who are they? They’re tweens, kids between the ages of 8 and 13, who have embraced the cosmetic world in a surprising way since the pandemic. TikTok has become their playground, while beauty stores like…

Happy birthday Facebook!

UncategorizedFebruary 4, 2024655Views 0Likes 0Comments

Facebook just turned 20 years old! In 2004, Facebook made its debut in the U.S as a platform meant to connect students and was limited to those frequenting Harvard University. It opened to the public in 2006, revolutionising social interactions online. In Italy, its introduction a couple of years later brought significant change in the…

Happy birthday Google: a quarter century of innovation and technology

UncategorizedSeptember 28, 2023827Views 1Like 0Comments

September 27th is a very special date in the world of technology: Google's 25th birthday. After its founding by Larry Page and Sergey Brin in 1998, Google has gone to become a titan on global-scale. Not only in the world of internet search engines, but also when it comes to technology and innovation. Throughout the…

The metaverse: launching a brand out of this world

UncategorizedAugust 31, 2023649Views 1Like 0Comments

For an innovative brand, an "out of this world" launch is needed. We wanted to break traditional communication rules then it came to launching Orama's new brand. On October 20th Argus, Hyfire and Ramtech presented Orama, a new brand that blends each company's strengths united for a common mission and company values. The goal being…

Barbie: the impact of communication

UncategorizedAugust 7, 20231KViews 0Likes 0Comments

"No one should tell you who you are. You decide" These words, spoken by the iconic Barbie, have resonated in the minds of millions of individuals over the decades. The figure of Barbie, from a simple doll to an influential global brand, has been a constant presence in the lives of many generations. And now,…

Digital illiteracy: when AI thinks for you

Steve Jobs and Communication: A Legacy That Lives On 70 Years After His Birth

The Sanremo Festival and its rebranding

Olympics: How political communication plays a role in sports

Sephora kids: the phenomenon of kids growing up too fast

Happy birthday Facebook!

Happy birthday Google: a quarter century of innovation and technology

The metaverse: launching a brand out of this world

Barbie: the impact of communication

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