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Crisis Management: how to handle communication crises and protect brand reputation

CommunicationSeptember 6, 2024270Views 0Likes 0Comments

In today’s modern communication landscape, crisis management has become a crucial element for any company or public figure. A recent example that highlights the importance of effective crisis management is the case faced by the Ordine delle Professioni Infermieristiche (Order of Nursing Professionals) of Turin, which was mistakenly involved in a news event. This was…

Italian elections: when communication beats politics

CommunicationJune 13, 2024408Views 0Likes 0Comments

The recent elections in Italy highlighted an ongoing trend that's always on the rise: people, more than ideologies and policies, and communication are what determine the success of the campaign. This phenomenon has occured throughout different political techniques, from local elections to regional ones all the way to European elections. An emblematic example of such…

Happy birthday Facebook!

UncategorizedFebruary 4, 2024466Views 0Likes 0Comments

Facebook just turned 20 years old! In 2004, Facebook made its debut in the U.S as a platform meant to connect students and was limited to those frequenting Harvard University. It opened to the public in 2006, revolutionising social interactions online. In Italy, its introduction a couple of years later brought significant change in the…

The metaverse: launching a brand out of this world

UncategorizedAugust 31, 2023462Views 1Like 0Comments

For an innovative brand, an "out of this world" launch is needed. We wanted to break traditional communication rules then it came to launching Orama's new brand. On October 20th Argus, Hyfire and Ramtech presented Orama, a new brand that blends each company's strengths united for a common mission and company values. The goal being…

Barbie: the impact of communication

UncategorizedAugust 7, 20231KViews 0Likes 0Comments

"No one should tell you who you are. You decide" These words, spoken by the iconic Barbie, have resonated in the minds of millions of individuals over the decades. The figure of Barbie, from a simple doll to an influential global brand, has been a constant presence in the lives of many generations. And now,…

Berlusconi il comunicatore dell’era moderna, i trucchi di comunicazione della sua ascesa

Berlusconi the great communicator: all the tricks to his ascension

CommunicationJune 15, 2023701Views 1Like 0Comments

Silvio Berlusconi, symbol of modern age communication and one of the most divisive characters in all of Italian history. He was an entrepreneur, politician and overall a communicator who was able to polarise an entire country through edgy jokes, hyperbolic slogans, television strategies and undeniable boldness. What he left behind was a profoundly changed Italy…

Italian elections: when communication beats politics

Happy birthday Facebook!

The metaverse: launching a brand out of this world

Barbie: the impact of communication

Berlusconi the great communicator: all the tricks to his ascension

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