Artificial intelligence has radically changed the way we produce and consume images. In less than ten years, we’ve gone from experiments like DeepDream—turning photos into dreamlike, distorted visions—to platforms such as DALL·E, MidJourney, and Stable Diffusion, capable of creating detailed illustrations or photorealistic images from a simple written description. Today, there’s no need to master…
AI no longer helps you search: it answers for you. A question crosses your mind, you open Google, type a few words, and wait for the world to answer. It’s been like that for years. But now something has changed. Or perhaps it has evolved. Because today we no longer search for answers, we receive…
What happens when messages are no longer just written, but designed to directly target the brain? In today’s world of communication, form alone is no longer enough: the winners are those who can create deep emotional connections, connections that are measurable and adaptable in real time. In this landscape, neuromarketing, empowered by generative artificial intelligence,…
Over the past twenty years, ranking on search engines has been one of the key goals for companies, bloggers, and marketing professionals. The art of SEO (Search Engine Optimization) dictated the rules for being visible on Google: keywords, backlinks, site structure, optimized content. But today, the arrival of generative artificial intelligence, like ChatGPT, is rewriting…
Donald Trump's political strategy has always been an exercise in narrative and iconography, a theatrical performance in which he is the absolute protagonist in a spectacle of power. However, with his second term, this strategy has reached new heights, driven by two key elements: artificial intelligence and an extremely aggressive visual communication approach.
The latest…
A recent advert by the Coca-Cola Company generated massive backlash due to its use of artificial intelligence. While Coca-Cola and other brands believe AI will only become more capable of creating advertisements in the future, others see it as a troubling sign for the future of work in the arts. The underlying question, however, is:…
With the rise of the internet, came the birth of influencers. This new profession doesn’t require any specific talent or effort, but wealth. Not in the traditional sense, influencers deal in a new form of currency: likes, comments and views.
As often happens in late-stage-capitalism, big advertisers rushed to take advantage of social media, flooding…

