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The decolourisation of branding

CommunicationDecember 29, 202588Views 0Likes 0Comments

In 1939, The Wizard of Oz narratively and literally ushered in a new age of colour in media as Dorothy walked out of her sepia-toned world into the land of technicolor. Although the film wasn’t the first to introduce colours to the big screen, it undoubtedly became the most iconic and influential. Nowadays, everything from…

Communication is also care

CommunicationOctober 15, 2025106Views 0Likes 0Comments

October is a month that speaks of life, in all its forms. It’s a time when nature changes, colors deepen, and the rhythm slows, inviting awareness. But it’s also a month when the communication of care takes center stage: messages of prevention, health, and support intertwine, placing people and their stories at the heart. October…

Branding and dogs in the cabin: the strategy behind ITA Airways’ choice

CommunicationSeptember 24, 2025171Views 0Likes 0Comments

From Linate Airport, the first ITA Airways flight took off with two large dogs in the cabin. The news quickly captured the attention of the public and media, becoming an exemplary case of communication and branding. The initiative marks a turning point in Italian air travel: until now, dogs weighing over ten kilos could only…

The Twilight of influencers

CommunicationSeptember 19, 2025223Views 0Likes 0Comments

From the Ferragni case to the Strazzer case: when reputation becomes the true brand In recent years, influencers have evolved from simple content creators into full-fledged brands. With millions of followers and multimillion-dollar collaborations, they have shaped trends, consumption habits, and communication styles. But 2024 and 2025 have marked a turning point: reputation, more than…

The power of a no: stories of those who turned rejection into a brand

CommunicationAugust 1, 2025214Views 0Likes 0Comments

How many times has a “no” changed everything? In the world of marketing, innovation, and communication, “no” is not always the end. Sometimes, it’s the beginning of something extraordinary. Behind every brilliant career, there is often a breaking point. A door slammed shut, an idea rejected, a dismissal. Yet, it is precisely those rejections that…

The Sinner Phenomenon: Tennis, Media, and Communication

CommunicationJuly 18, 2025469Views 0Likes 0Comments

In recent years, Italian tennis has undergone a radical transformation, and at the center of this revolution is one name: Jannik Sinner. From a quiet promise to an international superstar, the young South Tyrolean has become much more than an athlete: he is a media phenomenon, a brand, and perhaps unintentionally, even a symbol. A…

The lesson of the bees: communicate to stay true to yourself

CommunicationMay 23, 2025409Views 0Likes 0Comments

Bees don’t need slogans. They act silently, methodically, never losing sight of their role. They don’t change their behavior to please the flowers but to ensure the survival of the hive. And it is precisely in this deep consistency that a powerful model is hidden, not only for nature but also for the world of…

Studio Ghibli and AI-Generated Art: Innovation and Creativity

CommunicationApril 4, 2025669Views 0Likes 0Comments

In recent years, Artificial Intelligence has revolutionized the world of generated art and animation, enabling the creation of images that faithfully reproduce iconic styles. One of the latest trends involves generating images in the style of Studio Ghibli, the renowned Japanese animation studio founded by Hayao Miyazaki. Thanks to the AI image generation feature integrated…

You can’t “stop the presses”: why communication has become businesses greatest ally

CommunicationMarch 21, 2025289Views 0Likes 0Comments

Although some businesses may believe that their products or services speak for themselves, the truth of the matter is that we’re living in the Age of Communication. You can’t stop the media machine, companies that know this thrive and those who resist fall. But how did we get here, and what is the best course…

Body dysmorphia and eating disorders: the role of communication in social media

CommunicationMarch 14, 2025283Views 0Likes 0Comments

In today's digital landscape, social media is not just a tool for connection but a powerful creator of collective imagery. The way people perceive beauty, food, and well-being is heavily influenced by the content they consume daily. However, this narrative is often distorted by marketing strategies, filters, and careful image selection, leading to alarming phenomena…

digital marketing whit AI

2025 and the rise of AI: digital marketing trends to look out for

CommunicationJanuary 10, 2025383Views 0Likes 0Comments

Despite being subject to many debates in 2024, it looks as if AI isn’t going anywhere quite yet. AI tools and Machine Learning technology are only growing in popularity and effectiveness, significantly changing the digital landscape. In order to better navigate this new and growing environment, we’ve compiled some useful information that may help your…

How brands turn values into emotional connections for Christmas

CommunicationDecember 20, 2024456Views 0Likes 0Comments

Christmas advertising campaigns are a crucial moment for brands each year. Christmas is not only synonymous with emotion and connection but also an opportunity for companies to showcase core values like inclusion, kindness, and sustainability. Through stories that resonate with audiences, brands strive to strengthen emotional bonds with consumers. For 2024, leading brands have focused…

Inside Out 2: the importance of communicating emotions

CommunicationJune 19, 2024579Views 0Likes 0Comments

June 19 marks the release of “Inside Out 2” in theaters, the highly anticipated sequel to Disney & Pixar’s 2015 masterpiece. This new chapter promises to further explore the emotional sphere of the young protagonist, Riley, now navigating adolescence. The film not only introduces us to new emotions like Anxiety, Embarrassment, Envy, Ennui (Boredom), and…

Salute mentale: si stava meglio quando si stava peggio? Oggi è la giornata mondiale per la sanità mentale.

Mental health: a matter of communication

CommunicationOctober 10, 2023680Views 0Likes 0Comments

Mental health: were we better off when we were worse off? Today is international mental health day. A chance to stop and reflect on how important it is to take care of not only one’s outer self, but also one’s inner self. But what if one’s aesthetic qualities are the reason for their mental anguish? …

Google

Happy birthday Google: a quarter century of innovation and technology

UncategorizedSeptember 28, 2023879Views 1Like 0Comments

September 27th is a very special date in the world of technology: Google's 25th birthday. After its founding by Larry Page and Sergey Brin in 1998, Google has gone to become a titan on global-scale. Not only in the world of internet search engines, but also when it comes to technology and innovation. Throughout the…

The metaverse: launching a brand out of this world

UncategorizedAugust 31, 2023686Views 1Like 0Comments

For an innovative brand, an "out of this world" launch is needed. We wanted to break traditional communication rules then it came to launching Orama's new brand. On October 20th Argus, Hyfire and Ramtech presented Orama, a new brand that blends each company's strengths united for a common mission and company values. The goal being…

Barbie: the impact of communication

UncategorizedAugust 7, 20232KViews 0Likes 0Comments

"No one should tell you who you are. You decide" These words, spoken by the iconic Barbie, have resonated in the minds of millions of individuals over the decades. The figure of Barbie, from a simple doll to an influential global brand, has been a constant presence in the lives of many generations. And now,…

Berlusconi il comunicatore dell’era moderna, i trucchi di comunicazione della sua ascesa

Berlusconi the great communicator: all the tricks to his ascension

CommunicationJune 15, 20231KViews 1Like 0Comments

Silvio Berlusconi, symbol of modern age communication and one of the most divisive characters in all of Italian history. He was an entrepreneur, politician and overall a communicator who was able to polarise an entire country through edgy jokes, hyperbolic slogans, television strategies and undeniable boldness. What he left behind was a profoundly changed Italy…