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Was Homer colourblind? The evolution of colour language

CommunicationJune 27, 2025423Views0Likes0Comments
When translating Homer’s Iliad and Odyssey, 19th-century classicists were puzzled by the ancient poet’s unusual colour metaphors, especially his description of the sea as “wine-dark” (oinops pontos). While some believed the association was an indication of how people of the time were all colourblind, some researchers were more interested in what colours different languages and…

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Reverse Marketing: the paradox that seduces in communication

CommunicationJune 20, 2025348Views0Likes0Comments
Reverse marketing is a strategy that flips traditional advertising logic on its head. Instead of promotional insistence, it delivers a counterintuitive message, sometimes even “anti-product.” One current example is the return of Ichnusa's campaign. Last year, the brand launched what appeared to be a counterproductive message: cans tossed on the ground accompanied by the phrase…

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Communicating in the dark: what happens to brands (and to us) when the lights go out

CommunicationApril 30, 2025193Views0Likes0Comments
This week, a sudden blackout plunged large areas of Spain, France, and Portugal into darkness. Traffic lights shut down, traffic came to a standstill, appliances went silent. But the most invisible — and perhaps the most impactful — consequence was the paralysis of communication. No signal, no network, no electricity. The deepest and least visible…

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Crisis Management

Crisis Management: how to handle communication crises and protect brand reputation

CommunicationSeptember 6, 2024470Views0Likes0Comments
In today’s modern communication landscape, crisis management has become a crucial element for any company or public figure. A recent example that highlights the importance of effective crisis management is the case faced by the Ordine delle Professioni Infermieristiche (Order of Nursing Professionals) of Turin, which was mistakenly involved in a news event. This was…

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giornalismo true crime

Journalism as information and entertainment: challenges in the Era of True Crime and politainment

CommunicationAugust 29, 2024614Views0Likes0Comments
In the age of fast politics, the line between journalism and entertainment—such as in the case of True Crime—has become blurred. The media, inundated with content, must adopt increasingly captivating strategies to hold the attention of a distracted and fragmented audience. Two phenomena emerge in this context: politainment and infotainment. Politainment combines politics and entertainment,…

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English: the new Esperanto?

CommunicationMarch 25, 2024731Views0Likes0Comments
Before English represented a unifying force, from the late 19th century until World War II, the Esperanto language aspired to become mankind's official language. As technology continues to make the world a much smaller place, communicating with people and businesses across the world isn’t only an option but is effectively the only way forward. …

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