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The Twilight of influencers

CommunicationSeptember 19, 2025225Views 0Likes 0Comments

From the Ferragni case to the Strazzer case: when reputation becomes the true brand In recent years, influencers have evolved from simple content creators into full-fledged brands. With millions of followers and multimillion-dollar collaborations, they have shaped trends, consumption habits, and communication styles. But 2024 and 2025 have marked a turning point: reputation, more than…

Protests in Nepal over Social Media spark larger questions

CommunicationSeptember 12, 2025178Views 0Likes 0Comments

When one tries to silence a digital generation, the result is an explosion. On September 9 in Nepal, the government fell, swept away by riots sparked by the ban on 26 social media platforms, a sign that today, control of communication carries more weight than electoral promises. On Tuesday, the Prime Minister of Nepal officially…

“Performative Males” and Marketing

CommunicationSeptember 5, 2025377Views 0Likes 0Comments

This summer, a new sociological species was discovered and discussed all over social media: performative males. With a tote bag over their shoulder, wired earphones and a Labubu accessory, these men are the subject of a number of ironic videos online, mocking how these men will pretend to be someone to attract women. However, the…

The Sinner Phenomenon: Tennis, Media, and Communication

CommunicationJuly 18, 2025469Views 0Likes 0Comments

In recent years, Italian tennis has undergone a radical transformation, and at the center of this revolution is one name: Jannik Sinner. From a quiet promise to an international superstar, the young South Tyrolean has become much more than an athlete: he is a media phenomenon, a brand, and perhaps unintentionally, even a symbol. A…

Referendum and Communication: why politics struggle to be understood

CommunicationJune 14, 2025407Views 0Likes 0Comments

Five questions, 30.6% voter turnout, no quorum reached. The referendum held on June 8–9, 2025, ends with a clear verdict: indifference has prevailed. A majority of Italian citizens chose not to choose. The silence from the ballot boxes speaks louder than a thousand words. The abstention map reveals greater engagement in the North compared to…

Trump and the politics of image: from showmanship to reality manipulation

UncategorizedMarch 7, 2025433Views 0Likes 0Comments

Donald Trump's political strategy has always been an exercise in narrative and iconography, a theatrical performance in which he is the absolute protagonist in a spectacle of power. However, with his second term, this strategy has reached new heights, driven by two key elements: artificial intelligence and an extremely aggressive visual communication approach. The latest…

Digital Era a challenge against inline hate

Holocaust Memorial Day in the digital era: a challenge against online hate

CommunicationJanuary 27, 2025430Views 0Likes 0Comments

Memory is a precious yet fragile asset. Remembering the past and using it as a lesson for the present is a collective responsibility, especially in an age where denialism and hate speech thrive on social media. Each year, January 27 marks the International Holocaust Remembrance Day, established by the United Nations General Assembly in 2005.…

TikTok removes beauty filters for minors: effective or superficial?

UncategorizedDecember 13, 2024359Views 0Likes 0Comments

TikTok’s newest feature will remove beauty filters to minors using the platform,. However some experts believe social media’s effect on children go much deeper than just filters. In the UK, TikTok is beginning to roll out restrictions on they’re ever so popular beauty filters. There’s been much debate around the effects such filters may have…

The Carabinieri make influencers tremble

CommunicationOctober 4, 2024707Views 0Likes 0Comments

In recent years, Italian law enforcement has shown a growing interest in new technologies and digital communication platforms, but the Carabinieri are taking it a step further by radically revamping their presence on social media. They operate both as a military force and a civil police agency, meaning they play a dual role in national…

Crisis Management: how to handle communication crises and protect brand reputation

CommunicationSeptember 6, 2024519Views 0Likes 0Comments

In today’s modern communication landscape, crisis management has become a crucial element for any company or public figure. A recent example that highlights the importance of effective crisis management is the case faced by the Ordine delle Professioni Infermieristiche (Order of Nursing Professionals) of Turin, which was mistakenly involved in a news event. This was…

The dead internet theory: have influencers become irrelevant?

CommunicationJuly 9, 2024672Views 0Likes 0Comments

With the rise of the internet, came the birth of influencers. This new profession doesn’t require any specific talent or effort, but wealth. Not in the traditional sense, influencers deal in a new form of currency: likes, comments and views. As often happens in late-stage-capitalism, big advertisers rushed to take advantage of social media, flooding…

Boomers vs Zoomers: comparing generational communication

CommunicationJune 7, 20242KViews 0Likes 0Comments

Picture this: you’re texting your parents, who are boomers, about coming home late for dinner. They simply reply by sending a thumbs up. Now, if you were born before 1980 you may see no issue, however those born after 1981 might interpret the emoji, not as a thumb, but a massive middle finger. To each…

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