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Neuromarketing and AI: when emotions drive brand strategy

CommunicationMay 29, 202545Views 0Likes 0Comments

What happens when messages are no longer just written, but designed to directly target the brain? In today’s world of communication, form alone is no longer enough: the winners are those who can create deep emotional connections, connections that are measurable and adaptable in real time. In this landscape, neuromarketing, empowered by generative artificial intelligence,…

SEO, search engines, and Artificial Intelligence: a game-changing 2025

CommunicationApril 18, 202598Views 0Likes 0Comments

Over the past twenty years, ranking on search engines has been one of the key goals for companies, bloggers, and marketing professionals. The art of SEO (Search Engine Optimization) dictated the rules for being visible on Google: keywords, backlinks, site structure, optimized content. But today, the arrival of generative artificial intelligence, like ChatGPT, is rewriting…

Trump and the politics of image: from showmanship to reality manipulation

UncategorizedMarch 7, 2025146Views 0Likes 0Comments

Donald Trump's political strategy has always been an exercise in narrative and iconography, a theatrical performance in which he is the absolute protagonist in a spectacle of power. However, with his second term, this strategy has reached new heights, driven by two key elements: artificial intelligence and an extremely aggressive visual communication approach. The latest…

The Coca-Cola AI controversy: are commercials an artform?

CommunicationNovember 22, 2024267Views 0Likes 0Comments

A recent advert by the Coca-Cola Company generated massive backlash due to its use of artificial intelligence. While Coca-Cola and other brands believe AI will only become more capable of creating advertisements in the future, others see it as a troubling sign for the future of work in the arts. The underlying question, however, is:…

The dead internet theory: have influencers become irrelevant?

CommunicationJuly 9, 2024401Views 0Likes 0Comments

With the rise of the internet, came the birth of influencers. This new profession doesn’t require any specific talent or effort, but wealth. Not in the traditional sense, influencers deal in a new form of currency: likes, comments and views. As often happens in late-stage-capitalism, big advertisers rushed to take advantage of social media, flooding…

Neuromarketing and AI: when emotions drive brand strategy

SEO, search engines, and Artificial Intelligence: a game-changing 2025

The Coca-Cola AI controversy: are commercials an artform?

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